Beiersdorf is a German consumer goods company best known for skin care and personal care brands such as NIVEA, Eucerin, and La Prairie. Its portfolio ranges from mass-market everyday care to dermocosmetic and premium luxury skincare sold through pharmacies and specialty retail. Research in skin biology and a strong global brand franchise, especially NIVEA, anchor its competitive position. The business focuses on branded consumer products rather than private label or pure retail.
| Year | Revenue | YoY % | Earnings | YoY % |
|---|---|---|---|---|
| 2022 | 8,799 | — | 755 | — |
| 2023 | 9,447 | 7.4% | 736 | -2.5% |
| 2024 | 9,850 | 4.3% | 912 | 23.9% |
| 2025 | 9,852 | 0% | 939 | 3% |
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