Harley-Davidson, Inc. (HOG)

Harley-Davidson designs, manufactures and sells heavyweight motorcycles, parts, accessories and branded merchandise under one of the world’s most recognized two-wheel brands. Its business also includes motorcycle financing through Harley-Davidson Financial Services. The company serves enthusiasts and lifestyle buyers primarily in North America, Europe and other global markets, combining touring, cruiser and adventure-oriented models with a large dealer and owner community.

Market
NYSE
Sector
Consumer Cyclical
Trend
Strong uptrend
Last close
27.34 (+0.55% on the day)
MA50
26.8
MA200
23.42
52-week range
16.94–28.26
Market cap
2.8B USD
P/E
14.7
Dividend yield
2.66%
Data as of
2026-06-30
Quarterly revenue and earnings, millions of USD
QuarterRevenueYoY %EarningsYoY %
Q2 20251,307.1—107.6-51.3%
Q3 20251,340.7—377.4215.1%
Q4 2025496.2—-279.3—
Q1 20261,172.5—24.8-81.4%
Q2 20261,230.4-5.9%79.8-25.8%

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