MINISO is a global lifestyle retailer selling affordable household goods, beauty products, toys, stationery and fashion accessories under a fast-turnover, design-led variety-store format. It operates a large network of branded stores across China and many international markets, often featuring licensed IP collaborations alongside own-brand merchandise. The model targets value-conscious shoppers with frequent product refreshes and a standardized store experience.
| Quarter | Revenue | YoY % | Earnings | YoY % |
|---|---|---|---|---|
| Q2 2025 | 4,966.1 | — | 489.7 | — |
| Q3 2025 | 5,796.6 | — | 440.5 | — |
| Q4 2025 | 6,254.1 | — | -141.5 | — |
| Q1 2026 | 5,688.4 | — | 1,250.7 | — |
| Q2 2026 | 5,810.5 | 17% | -289.2 | -159.1% |
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