Björn Borg AB (publ) (BORG)

Björn Borg is a Swedish fashion brand best known for underwear, activewear and related apparel inspired by the tennis legend of the same name. It designs and markets premium lifestyle products with a distinctive sporty aesthetic, sold through wholesale partners and its own channels in the Nordics and selected international markets. The business centers on brand building in intimate apparel and sports fashion rather than heavy manufacturing.

Market
Stockholm
Sector
Consumer Cyclical
Trend
Downtrend
Last close
57.1 (-0.87% on the day)
MA50
62.68
MA200
62.01
52-week range
54.96–72.64
Market cap
1.4B SEK
P/E
14.72
Dividend yield
5.14%
Data as of
2026-09-04
Quarterly revenue and earnings, millions
QuarterRevenueYoY %EarningsYoY %
Q1 202528035.9
Q2 2025225.94-39.5%
Q3 2025299.836.95.5%
Q4 2025238.215.352.2%
Q1 2026300.67.3%36.92.7%

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